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New CEO and Chair take the reins at the Welsh Pony and Cob Society


The society which registers and safeguards the Welsh breeds, some of the best-loved horses in the UK, has appointed a new Chief Executive Officer and Chair.

The Welsh Pony and Cob Society, based in Bronaeron near Lampeter, has appointed Rob Allen as its new CEO and John Kirk as its Chair.  The Society encourages the breeding and improvement of Welsh ponies and cobs. It oversees registrations, licences, transfers, and exports.


Rob Allen - Chief Executive Officer


Mr Allen, from Aberaeron, Ceredigion, is experienced in management in the charity sector. He held various roles during 11 years at a regional substance misuse agency helping those dealing with drink or drug problems and people battling eating disorders.  Mr Allen also worked at a charity supporting tenants and developing a project to help those with eating disorders, as a project manager for a horticultural charity, as a marketing manager and theatre manager, and between 2001 and 2007 he was Chair of Drug and Alcohol Charities Wales.

Mr Allen, 49, said: “I am delighted to be appointed the new Chief Executive Officer of the Welsh Pony and Cob Society.  I look forward to meeting the members over the coming weeks and months and supporting the Council in encouraging the breeding, improvement and promotion of the Welsh breeds across the United Kingdom and beyond.”

New Chair Mr Kirk has been a member of the WPCS for 40 years. He has previously been Vice Chair on three different occasions.


John Kirk - Chair of Council


“It is an honour to be the new Chair of the WPCS, following in the footsteps of the late Tom Hughes, and continuing with the good work that Tom did for the society. I am also pleased to welcome Rob Allen as the new Chief Executive Officer of the Society,” he said.

The appointments follow a major restructure of the organisation facilitated by Emma Eccles of Effective HRM, the company which oversees the society’s human resource management. The restructure will modernise the society and make it more efficient. Effective HRM had a key role in the search for and selection of the society’s new CEO.


The Welsh Pony and Cob Society was founded in 1901. It is the largest of Britain's native breed societies and it has worldwide membership. Its patron is Her Majesty The Queen.

The Society registers almost 10,000 animals in its stud book and has a membership of more than 8,000 people. It has panels of judges to cover In-hand, Ridden and Driven classes and medal affiliation schemes for shows across the UK.

It aims to educate people about the Welsh breeds, and to promote the welfare of horses and ponies in general.

The Society registers Welsh Mountain Ponies, Welsh Ponies, Cob-type Welsh Ponies, and Welsh Cobs.

The first volume of the Welsh Pony and Cob Society Stud Book was published in 1902, and it is still published every year.

Find out more about the society’s work at

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25th Apr 2016